Thursday, May 31, 2007

Let's Get Controversial


I don't like the title: Family Doctor.

Orthopods fix your bones.
Dermatologists deal with your skin.
Pediatricians consult on your kid.
Urologists ... you get the picture.

I don't doctor your family.

I treat you.

Sure, I may see your brother and your Mother and your aunt Petunia.
And that's a good thing. It helps me frame things for each of you. And it's fun to get to know you all.

But I don't get you and aunt Petunia together for physicals. or immunizations. or counseling.

So why am I your 'Family Doctor'?

Why not your 'Personal Doctor'? (Who thinks its usually a good idea to share a personal physician with other family members)

"I'm in Personology."
"I just got matched to my top choice in Personal Medicine."
"I've specialized in Personal Medicine."

I could sell that. It means something real. Different, because it suggests a relationship. And it implies wholeness, not just a part of you.

So let's start a movement to dump the term 'Family Medicine'.
And while we're at it, stop 'General medicine' (medicine for generals?).
And forget 'primary care specialist' - too abstract.

From now on, call me your Personal Doctor.

1 comment:

Tom said...

Very well said, words do make a difference!!